Credits © Kinga Leftska
We obviously love vintage denim Levi’s shorts at the moment. So how do we wear them and rock our vintage world? The high-waisted look is nothing new, it first came around in the 1940’s. Sounds like ages to most of us, nevertheless the immortal cut-offs are still a must have in our wardrobes. They elongate your legs, slim your waist and make your bum look awesome.
Levi’s 501 has been with us since 1873 and there is nothing new under the Sun about this model – it has always been just great. The story of Levi’s started years earlier though.
The inventor of the quintessential American garment – the blue jean, was Levi Strauss, the German-American clothier. His firm, Strauss & Co, began in 1853 in San Francisco, California.
He became an American citizen in January of 1853. In March he arrived in San Francisco, establishing a dry-goods business under his own name. He soon sold all his trade goods. Strauss saw his chance when he found out that “up in the diggings,” where the miners worked, chinos wore out very quickly. So Levi made some pairs of riveted canvas pants to sell to miners. More and more miners were coming to Strauss and asking him for a pair of those canvas trousers. Not entirely happy with canvas, Levi started using denim, a new cotton fabric from Genoa, Italy. The weavers there called the fabric “genes.” Strauss altered the name to “jeans” and then he called his pants “Levi’s”. Whatever the name, Levi’s new pants were very popular with cowboys as well as miners.
In 1928 Levi Strauss & Co. registers the Levi’s® name as a trademark.
Since then Levi’s jeans has been hugely popular among men. Well, with miners and laborers at the very beginning. But what about women? As we all know since the adoption of trousers in Western Europe in Late Antiquity, pants have been worn by men and not by women until the early 20th century. Hence, the first pair of woman’s jeans were found at the beginning of 1900’s. It was exactly in 1934 when the first Lady Levi’s were first introduced. They were designed with many similar features of the men’s 501 jeans, made of pre-shrunk denim with a feminine shape.
Since then Levi’s jeans were the most wanted trousers in the world, while Levi’s 501 became the must have model of all the times. Must have item – got it?
Levi Strauss dies in September 26th, 1902 in San Francisco, California, U.S, and newspapers describe him as a “merchant and philanthropist.”
Question: Which of these people have never worn a pair of jeans in his/her life?
1) Marilyn Monroe
2) Levi Strauss
3) Walt Disney
Answer: Levi Strauss
Time for ours!
For 140 years people have brought their own unique style to the iconic 501® and as you all know we sell a wide range of cutoffs Levi’s 501®.
The most important thing about this model is to make it your own. Levi’s 501® should be a part of your own style. It has been worn for the last 140 years by laborers, miners, hostesses, hippies, punks, rockers, skinheads, greasers, mods, factories’ workers and the like. Basically it bacame popular among a wide range of subcultures and simply ordinary people.
How do you like wearing it? If you got one of those rocking beauties from our store, or you are about to get one in the future but you have no clue what to wear it with, here are few outfits suggested by Harper and Lewis Vintage staff.
1. Don’t forget Levi’s 501 when going to a festival.
The bright colour and easy feel of the stonewashed denim makes for a casual look. Just throw on a dark tee and slip into some black boots for a rocking and cool approach to warm-weather festival dressing.
Rainy and muddy days at the festival? Just put a vintage leather jacket on to make your outfit look even more rocking.
Our model is wearing
2. Chilly days alternative
No one has ever said that Levi’s cutoffs were designed for hot and sunny days only. (So as not for miners only! 😉 ) Just rag a jumper out! It can be the one borrowed from your boyfriend – the more baggy it is the better it looks. Could be a bit of a tom boy but looks as sexy as man’s shirt in the morning. Add bangles to make it look more feminine and knee high socks if you’re really cold. Really cold, rainy and windy? Oh yes, we’re in UK. Put a vintage jacket or coat on!
Our model is wearing
Wax Jacket (more coming soon)
3. Levi’s 501 in an office
Need to look a little bit more smart sometimes? No worries, our cutoffs will make do here as well! Just slip into sandals or high heels and add a nice shirt to your shorts. The silk one looks perfectly smart. Don’t forget to add some jewellery and tuck your shirt in so everyone can see the most important part of your outfit!
Our model is wearing
4. No idea where you’re going
The truth is, popular cutoffs will do for any ocassion, any weather and in any part of the world. They look cool in combo with trainers, heavy boots and high heels, tees and shirts, jumpers, jackets and coats, with or without belt. If you have no idea what to wear your pair today with, just rag a casual shirt or any cool top out!
Our model is wearing
Striped blouse (coming soon)
Stay cool while looking hot with our Levi’s cutoffs.
It’s slightly warming up, so let’s whack out the Levi’s cut off shorts ready for the sunshine! Who loves a bit of double denim? We’ve been watching the Big Reunion and those Bewitched ladies have got us in the mood … Continue reading
The almighty denim jacket, what can be said about this perennial fashion titan? They have just refused to fadeaway since first trending as an essential item of ones wardrobe in first half of the 20th century, it’d be almost rude to consign them to the bracket of vintage fashion, apart from, of course for the fact that an aged denim jacket is a better denim jacket, period. The look and style of aged denim with its softened tones and faded patchwork of colours breathes a tangible amount of character and style into it that just completes the look.
Authentic vintage denim is therefor back at Harper & Lewis! This time with a bit of a twist on the classic with fleeced, plaid, striped and aztec interiors and collars that bring something new, refreshing and unique to this fashion classic. Oh and did I mention they are great for keeping you both WARM and STYLISH, both of which we think are pretty essential, after all who said you can’t be both?